MILLION DOLLAR BILLBOARD

PREMISE

A public 10,000 x 10,000 grid, broken into one million addressable pixels on Solana. A pixel is 10 x 10 screen pixels at full zoom. One pixel costs one US dollar, paid in SOL at the live oracle rate. The canvas is finite, public, and yours when you pay.

TOKEN GATE

To buy a pixel, your wallet must hold at least 10,000 $BILLBOARD. The gate creates a permanent demand floor for the token: buyers must be holders, and holders only keep their pixels if they keep their bag.

Selling more than 50% of your peak holdings forfeits every pixel you own. The pixels return to the public pool, the content is wiped, and the canvas marches on. The peak is measured from the time of your first pixel purchase, and only ratchets up. There is no soft exit.

THREE REVENUE LINES

1. Pixel sales. One dollar per pixel, paid in SOL at the live Pyth rate. Sales fund the treasury and operations.
2. Ad takeovers. Every five minutes, a sealed-bid auction runs for a 30-second fullscreen takeover. 80% of the pot is redistributed to pixel owners pro-rata. See the full mechanic below.
3. Rentals. Lot owners list groups of pixels for rent. A 24h sealed bid auction picks the highest bidder, who takes over the lot display for 1, 7, or 30 days. The rent stays with the owner.

AD TAKEOVERS, IN DETAIL

The cycle

Time is sliced into 5-minute slots aligned to the UTC clock (14:00, 14:05, 14:10...). Each slot has one auction and one 30-second broadcast.

During every 4-minute-30 window, bids are open for the upcoming slot. At the next 5-minute boundary the auction closes, the highest locked bid wins, and the winner's image overlays the canvas for 30 seconds. The canvas stays interactive in the background. Then 4-minute-30 of clean canvas, then the next slot.

No bid in a slot = slot skipped. Canvas keeps running. No payouts, no charges.

Bidding

Anyone with a Solana wallet can bid. You do NOT need to hold $BILLBOARD to bid; the barrier is intentionally low to maximize inventory revenue, which then flows back to holders.

A bid is one SOL transfer to the treasury with a unique memo. The SOL is held in escrow on the treasury wallet. Once your TX is confirmed via Helius webhook, your bid becomes locked and counts in the auction. Unconfirmed bids are ignored at slot close.

At the slot boundary, the highest locked bid wins. Every other locked bid is marked refundable and gets its SOL returned.

The dividend split

When the 30s overlay ends, the protocol snapshots the board: who owned which pixel at that exact moment.

• The total pot includes every locked bid of that slot, not just the winner. Losers fund the dividend pool too.
• 80% of the pot is split across pixel owners, weighted by the number of pixels they own at broadcast time.
• 20% goes to the protocol treasury (covers ops + marketing fund).
• Every credit is recorded in the dividend ledger and paid out in batches by the dev wallet (manual in v1, automated in v2).

Worked example

Why bidders pay

• Coins / NFT projects get 30 seconds of concentrated unblockable attention to thousands of viewers at peak. Cheaper than equivalent KOL placements for the same eyeballs.
• Brands get to inscribe themselves into the canvas history. The event is logged in the public ticker and audit log, forever.
• Pixel whales can bid against the market to inflate the pot and recover most of it as dividends. The protocol still nets 20% from every cycle.

Why holders care

The takeover loop is what turns a one-shot "buy a pixel" into a perpetual yield-bearing asset. As long as the canvas attracts attention, advertisers bid, and as long as advertisers bid, owners earn. Pixels become an annuity backed by attention itself.

MARKETING FLYWHEEL

All $BILLBOARD creator fees are routed to the marketing fund. The fund buys attention: paid spots, KOL pushes, sponsorships, and physical billboard activations that point back to the digital one. More attention means more demand for both pixels and the token. The flywheel feeds itself.

CONTENT MODERATION

Any wallet holding ≥ 10,000 $BILLBOARD can flag a pixel. Once 5 distinct holders flag the same pixel, the content is hidden automatically pending an appeal. The owner can appeal once; the appeal is reviewed by the dev wallet. The pixel either comes back or stays gone. No AI prefilter. The community is the filter.

DIVIDENDS

80% of pixel-ownership-driven revenue (takeovers, rental fees) is redistributed to holders of pixels. The accounting is on-chain transparent (treasury wallet) and recorded in our public ledger. Distribution is performed manually at first to keep the operational surface small. Automation arrives once the canvas is at cruise altitude.

WHY THIS MATTERS

A finite, public, visible piece of internet history sells itself once. To last, it has to keep moving. The token gate, the takeovers, the rentals, the drain rule. They exist to keep the board fought over, bid against, and worth looking at every day. If we do this right, the canvas you see today will not be the canvas you see tomorrow.